Purpose vs Mission

Purpose vs Mission

Purpose vs Mission – Only a few years ago, organisations were tying themselves in knots to create the perfect mission statement. This big-ticket item was emblazoned across corporate literature and meant to drive business direction. However, more recent changes...
Employee Health and Wellbeing

Employee Health and Wellbeing

An employee health and wellbeing strategy is essential Much has been made in recent years about the ‘war for top talent’ – but the fact is that many organisations have struggled to retain the excellent employees that they have sought to bring into...
How to run a strategy workshop – The event

How to run a strategy workshop – The event

The event Welcome to the second in our article series about running a successful strategy workshop. In the first article we looked at the preparation stage and now we move on to the event itself. The agenda We recommended that the strategic development process chosen...
How to run a strategy workshop – Preparation

How to run a strategy workshop – Preparation

In this short article series, we’ll examine the art of organising successful strategy workshops as part of your organisational strategy development. We’ll begin by identifying the necessary preparation, review the event success factors and lastly, define the necessary...
Get Real About Your Marketing Strategy

Get Real About Your Marketing Strategy

Marketing Strategy You’ve written your annual marketing strategy and your channel and content plan. You’ve primed your social media managers to engage with your audience, added new landing pages to your website and finalised your key marketing messages and...
How to Avoid Change Fatigue

How to Avoid Change Fatigue

How to avoid change fatigue – All businesses know that ‘change is a constant’ – but where it presents an endless series of seemingly-disparate projects, fatigue can set in. Any manager who has experienced a carousel of internal change...