Value Proposition – A Comprehensive Guide

Value Proposition – A Comprehensive Guide

What is a Value Proposition? A value proposition is a concise statement highlighting the benefits a company delivers to its customers through its products or services. It serves as a declaration of intent for internal stakeholders and the marketplace. It communicates...
Getting the Word Out: The Communications Plan

Getting the Word Out: The Communications Plan

Welcome to our sixth article in this strategy refresh series. We have been covering the Intrafocus seven-step strategic planning process, and today will look at the communications plan. We’ve previously worked through stages 1 – Foundation, 2 – Assessment, 3...
Making Your Vision a Reality: Strategic Projects

Making Your Vision a Reality: Strategic Projects

Welcome to the fifth in the series of weekly articles working through the Intrafocus 7-Step Strategic Planning Process. And it’s one that most organisational managers naturally enjoy and gravitate towards… the all-important projects! We’ve previously...
Measuring Success – KPIs and Targets

Measuring Success – KPIs and Targets

Measuring Success – We’re moving on at a pace with our deep-dive into the Intrafocus 7-step Strategic Planning Process (SPP). Today we’re going to turn our attention to Key Performance Indicators and targets. If you want a quick recap on last...
Strategic Objectives and Why Are They Important?

Strategic Objectives and Why Are They Important?

Welcome to the third in the series of weekly articles working through the Intrafocus 7-Step Strategic Planning Process. We’ve previously worked through stages 1 (Foundation) and 2 (Assessment), and we can now turn our attention to stage 3, creating strategic...