Intrafocus Insight

Selecting a KPI Management Tool

Selecting a KPI Management Tool

Selecting a KPI Management Tool To manage Key Performance Indicators (KPIs) effectively you need an established KPI software solution. Some organisations have the benefit of fully integrated ERP, CRM and Finance systems, however, most do not.  For most organisations...

7 Marketing KPIs every Manager Should Know

7 Marketing KPIs every Manager Should Know

Marketing KPIs vs Realistic Goals In this article series, we consider effective marketing management and the role of measurement. In the first post, we looked at how many marketing teams still operate without a robust measurement framework in place and the opportunity...

Get Real About Your Marketing Strategy

Get Real About Your Marketing Strategy

Marketing Strategy You've written your annual marketing strategy and your channel and content plan. You've primed your social media managers to engage with your audience, added new landing pages to your website and finalised your key marketing messages and campaign...

Measuring Customer Engagement

Measuring Customer Engagement

Measuring Customer Engagement In this third and final instalment in our customer engagement blog series, we turn our sights towards measuring customer engagement. After all, when your business is heavily investing time, energy and precious resources into the long-term...

7 Proven Customer Engagement Strategies

7 Proven Customer Engagement Strategies

Customer engagement strategies - In our earlier blog, we looked at customer engagement as a concept and discussed its value to the business. As a brief recap, customer engagement is defined as the process of actively building, nurturing and managing customer...

What is customer engagement?

What is customer engagement?

In an earlier 'deep dive' blog series, we analysed the role, strategic process and value of effective employee engagement. Now, we turn our focus to customer engagement as the other side of the coin. What exactly is customer engagement? Customer engagement can be...

Employee Engagement – Tools and Processes

Employee Engagement – Tools and Processes

Why tools and processes translate to great employee engagement In this final article of our series on employee engagement, we take a look at the role of tools and processes. We have talked about elements such as leadership, communication and measurement of employee...

How to Measure Employee Engagement

How to Measure Employee Engagement

What does good employee engagement look like? How can you measure employee engagement - In this blog series on employee engagement, we've talked about the importance of employee engagement and touched upon the indicators of success. But what exactly are the signs that...

Employee Engagement – Tell a Story

Employee Engagement – Tell a Story

Why you need to tell a story in order to engage your employees To engage your employees, you must be able to tell a story. Storytelling is one of the most ancient forms of communication for a key reason; it creates powerful emotional connections that link the...

Employee Engagement – Great Leadership

Employee Engagement – Great Leadership

Why leadership will make and break employee engagement In the bid to create a highly engaged workforce, it is all too easy to focus on the expectations of the employees themselves and the supporting organisational processes, tools and culture. Often, however, the most...

Intrafocus - How to Develop Meaningful KPIs

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