Intrafocus Insight

Cascading Balanced Scorecards – The Basics

Cascading Balanced Scorecards – The Basics

Cascading Balanced Scorecards - The Basics In the next series of three articles, we will look at how the cascading balanced scorecards - and the typical challenges that organisations face when doing so. From strategy onwards The balanced scorecard process lays out...

KPI Best Practices – Use The Right Tools

KPI Best Practices – Use The Right Tools

Using the right tools In this series of three articles, we have looked at the value and application of KPIs. In the first article, we looked at the importance of leadership buy-in. In the second, we discussed why KPIs must be aligned with strategic business objectives...

KPI Best Practices: Leadership Buy-In

KPI Best Practices: Leadership Buy-In

Leadership Buy-in In the next three articles, we will review KPI best practices and the essential steps that organisations must take to see a return from their measurement efforts. Understanding the role of KPIs But firstly, what exactly is a 'KPI' - and why is it so...

Track Marketing More Effectively

Track Marketing More Effectively

Track Marketing More Effectively In this third article in the series, we look at how to track marketing and the means of managing progress in an effective way. We have already looked at the importance of measuring KPIs as part of the broader marketing strategy, and...

Selecting a KPI Management Tool

Selecting a KPI Management Tool

Selecting a KPI Management Tool To manage Key Performance Indicators (KPIs) effectively you need an established KPI software solution. Some organisations have the benefit of fully integrated ERP, CRM and Finance systems, however, most do not.  For most organisations...

7 Marketing KPIs every Manager Should Know

7 Marketing KPIs every Manager Should Know

Marketing KPIs vs Realistic Goals In this article series, we consider effective marketing management and the role of measurement. In the first post, we looked at how many marketing teams still operate without a robust measurement framework in place and the opportunity...

Get Real About Your Marketing Strategy

Get Real About Your Marketing Strategy

Marketing Strategy You've written your annual marketing strategy and your channel and content plan. You've primed your social media managers to engage with your audience, added new landing pages to your website and finalised your key marketing messages and campaign...

Measuring Customer Engagement

Measuring Customer Engagement

Measuring Customer Engagement In this third and final instalment in our customer engagement blog series, we turn our sights towards measuring customer engagement. After all, when your business is heavily investing time, energy and precious resources into the long-term...

7 Proven Customer Engagement Strategies

7 Proven Customer Engagement Strategies

Customer engagement strategies - In our earlier blog, we looked at customer engagement as a concept and discussed its value to the business. As a brief recap, customer engagement is defined as the process of actively building, nurturing and managing customer...

Intrafocus - How to Develop Meaningful KPIs

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