Strategic Planning

Strategic Planning Process (SPP)


Click on the numbers above to see each step

When it comes to writing a business strategy, it’s not just the words that count. A Strategic Planning Process (SPP) ensures you take the words and convert them into actions and projects. Companies and organisations are good at writing strategies; very few are good at implementing them.

Our strategic methodology follows a seven-step process. The e-book takes you through each step. It provides advice and guidence on how to set up and run workshops that will produce an effective strategy.

Strategic Planning Process

1. Foundation

The foundation of your plan rests on your vision and purpose statements that should encapsulate who you are as a business. At the top-most level the statements describe what you want to achieve, and how you will interact with society, your staff and your customers. This is the foundation of an assessment that must be made to determine where you are and where you want to go.

2. Assessment

There are so many things you could do that the process may become overwhelming. By assessing where you are and what is in the market already, you will be able to prioritise on what actually needs to be done. Setting three strategic priorities will turn an abstract vision into the basis of a successful plan. This is where the real strategic planning process starts

3. Strategic Objectives

Strategic objectives break down the strategic priorities into ‘workable’ items. They are continuous improvement activities assigned to individuals and usually fall under four categories: Financial, Customer, Internal Processes and Organisational Capacity.

4. KPIs and Targets

A Key Performance Indicator (KPI) is something that can be counted and compared. It provides evidence of the degree to which an objective is being attained over a specified time. In short, it’s the measure of how well you’re achieving your objectives allowing you to chart your success.

5. Projects

Activities that come as a result of a strategic planning process usually take two forms – remedial activity or actions (things that fix a problem) and strategic projects (to promote change). Identifying both will enable you to drive your strategy forward.

6. Communication

Once all of your hard work has been signed off and agreed by all stakeholders, the strategy needs to be communicated. Communication has to be well thought through and structured to ensure it reaches the right people at the right time.

7. Automation (roll-out)

If you are serious about implementing your strategy, then you need to build your vision, purpose, priorities, objectives, KPIs, targets and projects into a software system. Do not be fooled into thinking this can be achieved with spreadsheets and presentations. If that is what you intend to do, then you need a strategic objective called ‘Improve our Strategic Process!”

To get the most out of the Strategic Planning Process download the Strategic Planning Workbook, the Strategic Plan Summary one-page presentation and the Strategic Plan Template from the Intrafocus website.

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Strategic Planning Professional

Become Certified in the Strategic Planning Process (SPP) by attending one of our strategy workshops. Work with your team at your location and with your strategy. Our facilitator will take you through the full Strategic Planning Process.