Track Marketing More Effectively

Track Marketing More Effectively

Oct 30, 2017 | Industry Insights

Track Marketing More Effectively In this third article in the series, we look at how to track marketing and the means of managing progress in an effective way. We have already looked at the importance of measuring KPIs as part of the broader marketing strategy, and...
7 Marketing KPIs every Manager Should Know

7 Marketing KPIs every Manager Should Know

Oct 16, 2017 | Industry Insights

Marketing KPIs vs Realistic Goals In this article series, we consider effective marketing management and the role of measurement. In the first post, we looked at how many marketing teams still operate without a robust measurement framework in place and the opportunity...
Get Real About Your Marketing Strategy

Get Real About Your Marketing Strategy

Oct 9, 2017 | Strategy

Marketing Strategy You’ve written your annual marketing strategy and your channel and content plan. You’ve primed your social media managers to engage with your audience, added new landing pages to your website and finalised your key marketing messages and...
Measuring Customer Engagement

Measuring Customer Engagement

Oct 3, 2017 | KPIs

Measuring Customer Engagement In this third and final instalment in our customer engagement blog series, we turn our sights towards measuring customer engagement. After all, when your business is heavily investing time, energy and precious resources into the long-term...