Track Marketing More Effectively

Track Marketing More Effectively

Track Marketing More Effectively In this third article in the series, we look at how to track marketing and the means of managing progress in an effective way. We have already looked at the importance of measuring KPIs as part of the broader marketing strategy, and...
7 Marketing KPIs every Manager Should Know

7 Marketing KPIs every Manager Should Know

Marketing KPIs vs Realistic Goals In this article series, we consider effective marketing management and the role of measurement. In the first post, we looked at how many marketing teams still operate without a robust measurement framework in place and the opportunity...
7 Proven Customer Engagement Strategies

7 Proven Customer Engagement Strategies

Customer engagement strategies – In our earlier blog, we looked at customer engagement as a concept and discussed its value to the business. As a brief recap, customer engagement is defined as the process of actively building, nurturing and managing customer...
What is customer engagement?

What is customer engagement?

In an earlier ‘deep dive’ blog series, we analysed the role, strategic process and value of effective employee engagement. Now, we turn our focus to customer engagement as the other side of the coin. What exactly is customer engagement? Customer engagement...
Employee Engagement – Tools and Processes

Employee Engagement – Tools and Processes

Why tools and processes translate to great employee engagement In this final article of our series on employee engagement, we take a look at the role of tools and processes. We have talked about elements such as leadership, communication and measurement of employee...
How to Measure Employee Engagement

How to Measure Employee Engagement

What does good employee engagement look like? How can you measure employee engagement – In this blog series on employee engagement, we’ve talked about the importance of employee engagement and touched upon the indicators of success. But what exactly are...