What is the Gig Economy?

What is the Gig Economy?

The gig economy is growing fast, with millions of flexible workers across the world taking on regular ‘gigs’ and businesses keen to get on board with a modern and cost-effective way of accessing flexible talent.  What exactly is the gig economy? The...
Better Measurement equals Better Management

Better Measurement equals Better Management

Better measurement equals better management We’ve talked recently in some depth about Key Performance Indicators and the need to select the right number of meaningful KPIs which truly matter to the organisation’s strategic priorities.  For managers, diving...
Best Questions to Boost Workplace Morale

Best Questions to Boost Workplace Morale

Boost Workplace Morale Being a team leader in any industry requires being attuned to the thoughts and feelings of your staff. Individuals work on their own specific tasks, while everyone, in general, strives towards a common goal. You need to be sure everyone is on...
Track Marketing More Effectively

Track Marketing More Effectively

Track Marketing More Effectively In this third article in the series, we look at how to track marketing and the means of managing progress in an effective way. We have already looked at the importance of measuring KPIs as part of the broader marketing strategy, and...
7 Marketing KPIs every Manager Should Know

7 Marketing KPIs every Manager Should Know

Marketing KPIs vs Realistic Goals In this article series, we consider effective marketing management and the role of measurement. In the first post, we looked at how many marketing teams still operate without a robust measurement framework in place and the opportunity...
7 Proven Customer Engagement Strategies

7 Proven Customer Engagement Strategies

Customer engagement strategies – In our earlier blog, we looked at customer engagement as a concept and discussed its value to the business. As a brief recap, customer engagement is defined as the process of actively building, nurturing and managing customer...