Blue Ocean Strategy

Blue Ocean Strategy

by Clive Keyte Welcome to the second in our latest series of articles on Strategic Thinking. Last time we looked at Innovation. Today, we are going to look at the Blue Ocean Strategy and a Strategy Canvas Blue Ocean Strategy The Blue Ocean strategy describes how...
Strategic Thinking – Innovation

Strategic Thinking – Innovation

by Clive Keyte Welcome to the latest in our short series of strategic business topics. In this series, we will look at strategic thinking, and focus in turn on three key areas; the first being innovation. The value of innovation A culture of innovation is vital for...