Consulting

Strategy Workshop

A three-session workshop based on the Intrafocus Strategic Planning Process (SPP)

Balanced Scorecard Certification

A five-day master class and certificate as a Balanced Scorecard Professional

Scorecard Training

Your strategy is almost complete, but you need to organise your KPIs into a scorecard

Strategic Plan Audit/Review

Let us take a look at your strategic plan to check it contains all the elements needed in a good plan

Resources

Blog - Intrafocus Insight

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Strategic Planning Process (SPP)

Our next generation Strategic Planning Process based on the Balanced Scorecard Methodology

Strategy Resources and e-Books

A library of resources for anyone interested in strategic planning and KPI management

Our Customers

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Software

Strategy and KPI Software

Intrafocus is an EMEA authorised reseller of Spider Impact™ from Spider Strategies®.

A Balanced Scorecard Approach

What should you expect from a balanced scorecard software package?

A KPI Management Approach

Visualise, manage and align your organisation with a dedicated KPI software solution

Contact and Help Desk

If you have any questions or need some help or guidance, you can contact us at any time.

Strategic Planning Process

Step One - Foundation

Let us help you demystify strategic planning

Click on the icons below to see each step

What is a Vision and Purpose?

A vision and purpose should encapsulate who you are as a business. At the top-most level, the statements describe what you want to achieve, and how you will interact with society, your staff, and your customers. It provides the foundation for a comprehensive assessment.

Creating the core

Strength comes from the core. And that’s where the foundation of your strategy is built; your core values. These are fundamental in helping to create your vision and purpose. And the best news is, they’re already a big part of your business; they’re why you started in the first place. What do you believe? How do you work? Why do you work the way you do? What is it all for? Core values might include things like Integrity, Honesty, Helpfulness, Customer Focus or Sustainable Working.

Make a list of your core values and then be ruthless and cut it down to the top five or six. These are the most important values that you, your staff and your customers should believe.

Making a statement

Now that you have your core values locked down, it’s time for your vision statement. This is about where you want to go. It’s not what you do, but it’s where you want to be; the inspirational long-term view for your future and where you will be in the world as a result.

Let’s take a look at some examples from some well-known brands and organisations:

Nike: “Bring inspiration and innovation to every athlete* in the world” (*if you have a body, you are an athlete)

Microsoft: “To empower every person and every organisation on the planet to achieve more”

Amazon: “To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online”

Sainsbury’s: “To be the most trusted retailer, where people love to work and shop”

We can see from these examples that a vision statement is broad and inspirational.

Adding purpose

Where the vision states where you want to be in the future, the purpose states how you will get there and the reason you exist.

So, for example:

Nike’s vision is to “bring inspiration and innovation to every athlete”.

Their purpose is:

“We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Both the vision and the purpose are intrinsically linked. Although some businesses prefer to separate the two, if you are able to combine your vision and purpose, along with your core values, your strategic intent will be all the more powerful.

 

To get the most out of this workshop download the Strategic Planning Workbook, the Strategic Plan Summary one-page presentation and the Strategic Plan Template from the Intrafocus website.

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