Strategy Workshop

A three-session workshop based on the Intrafocus Strategic Planning Process (SPP)

Balanced Scorecard Certification

A five-day master class and certificate as a Balanced Scorecard Professional

Strategic Planning Resources

If you like our free strategy resources then join the Intrafocus Academy for additional material

Strategic Plan Audit/Review

Let us take a look at your strategic plan to check it contains all the elements needed in a good plan


Strategic Planning Process (SPP)

Our next generation Strategic Planning Process based on the Balanced Scorecard Methodology

Blog - Intrafocus Insight

New articles published every two weeks, join our mailing list and keep up

Free Strategy Resources

A library of resources for anyone interested in strategic planning and KPI management

Our Customers

Don’t take our word for it, see what the Intrafocus customers have to say.


KPI and Strategy Software

Intrafocus is an EMEA authorised reseller of Spider Impact® from Spider Strategies®.

Spider Impact Video Guides

From getting started all the way through to integration to back-end systems. 

Spider Impact User Guides

A complete set of user guides. Everything you have ever wanted to know from A to Z.

Strategic Plan Generator

Use this application to guide you through creating your strategic plan – lots of examples to look at.

Contact and Help Desk

If you have any questions or need some help or guidance, you can contact us at any time.

Strategic Planning Process

Step One - Foundation


Lay the foundation through a vision, purpose and core values

Click on the icons below to see each step

Vision and Purpose

A vision and purpose should encapsulate who you are as a business. The statements describe what you want to achieve, and how you will interact with society, your staff, and your customers. They provide the foundation for a comprehensive assessment.

Core Values

Strength comes from the core. And that’s where the foundation of your strategy is built; your core values. These are fundamental in helping to create your vision and purpose. And the best news is, they’re already a big part of your business; they’re why you started in the first place. What do you believe? How do you work? Why do you work the way you do? What is it all for? Core values might include things like Integrity, Honesty, Helpfulness, Customer Focus or Sustainable Working.

Make a list of your core values and then be ruthless and cut it down to the top five or six. These are the most important values that you, your staff and your customers should believe.

Making a statement

Once you have your core values locked down, it’s time for your vision statement. This is about where you want to go. It’s not what you do, but it’s where you want to be; the inspirational long-term view for your future and where you will be in the world as a result.

Let’s take a look at some examples from some well-known brands and organisations:

Nike: “Bring inspiration and innovation to every athlete* in the world”
  (*if you have a body, you are an athlete)

Microsoft: “To empower every person and every organisation on the planet to achieve more”

Amazon: “To be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online”

Sainsbury’s: “To be the most trusted retailer, where people love to work and shop”

We can see from these examples that a vision statement is broad and inspirational.

Adding purpose

Where the vision states where you want to be in the future, the purpose states how you will get there and the reason you exist.

So, for example:

Nike’s vision is to “bring inspiration and innovation to every athlete”.

Their purpose is:

“We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.”

Both the vision and the purpose are intrinsically linked. Although some businesses prefer to separate the two, if you are able to combine your vision and purpose, along with your core values, your strategic intent will be all the more powerful.


To get the most out of this workshop download the Strategic Planning Workbook, the Strategic Plan Summary one-page presentation and the Strategic Plan Template from the Intrafocus website.


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