Strategy Workshop

A three-session workshop based on the Intrafocus Strategic Planning Process (SPP)

Balanced Scorecard Certification

A five-day master class and certificate as a Balanced Scorecard Professional

Strategic Planning Resources

If you like our free strategy resources then join the Intrafocus Academy for additional material

Strategic Plan Audit/Review

Let us take a look at your strategic plan to check it contains all the elements needed in a good plan


Strategic Planning Process (SPP)

Our next generation Strategic Planning Process based on the Balanced Scorecard Methodology

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Free Strategy Resources

A library of resources for anyone interested in strategic planning and KPI management

Our Customers

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KPI and Strategy Software

Intrafocus is an EMEA authorised reseller of Spider Impact® from Spider Strategies®.

Spider Impact Video Guides

From getting started all the way through to integration to back-end systems. 

Spider Impact User Guides

A complete set of user guides. Everything you have ever wanted to know from A to Z.

Strategic Plan Generator

Use this application to guide you through creating your strategic plan – lots of examples to look at.

Contact and Help Desk

If you have any questions or need some help or guidance, you can contact us at any time.


Step Six - Communication


Communicating your strategy, cascading the components

Click on the icons below to see each step

Allocate Ownership

Let’s turn our attention to the communication phase. Once all of your hard work has been signed off and agreed by all stakeholders, how do you successfully communicate your strategy?

Accountability is key to strategic success. With this in mind, be sure to allocate your strategic objectives, KPIs and tasks to individuals within your organisation, rather than departments. This ownership will, in many ways, ensure that that supporting strategy is communicated. If people have ownership, they will want to see success.

Plan your communications

Do not leave things to chance. Just keep in mind that strategy is not something that you do once and forget about. It is an ongoing activity  that continually needs to be assessed and modified and communicated.

A communications plan needs to be put in place that keeps the strategic momentum going for everyone. Do not simply rely on a single kick-off meeting at the beginning of the year. Build strategic communication into your normal business communication processes.

Audience, content, people

The best communicators spend time thinking about their audience and what they require. Presenting your strategy to an executive team will take a very different form to a presentation to a large group of field workers.  You should ensure your messages are consistent at all times, that does not mean the communication style has to be the same every time.

There is content that can be reused for all audiences. The Strategic Summary that you have created is a great example of content that is accessible to all parts of the organisation. We recommend that it is published widely, added to your intranet and even printed poster size and hung on walls around your office space.

Also, be sure to use your people effectively, not just the management team. There will be subject matter experts, whose opinions people value. They want to get engaged, give them the opportunity. Local ‘champions’ could give structured team briefs (with resources provided centrally) as part of their own development and personal objectives.

 A few communication tips:

  • Be consistent with your communication and deliver on it. 
  • Seek feedback from your audience and look for ways to improve.
  • Strategy needs to get emotional buy-in to capture ‘hearts and minds’. 
  • Be ready to tweak your approach as you learn from your feedback.
  • Encourage natural storytellers to come forward and get involved 

To get the most out of this workshop download the Strategic Planning Workbook, the Strategic Plan Summary one-page presentation and the Strategic Plan Template from the Intrafocus website.

Click on the image to enlarge