March 2023 update: This article was originally written in July 2019 using the data available at that time. In February 2023, new data from Credit Summit showed that the gig economy is growing more rapidly than expected. The reasons are many, not least of which are the...
Better measurement equals better management We’ve talked recently in some depth about Key Performance Indicators and the need to select the right number of meaningful KPIs which truly matter to the organisation’s strategic priorities. For managers, diving...
Boost Workplace Morale Being a team leader in any industry requires being attuned to the thoughts and feelings of your staff. Individuals work on their own specific tasks, while everyone, in general, strives towards a common goal. You need to be sure everyone is on...
Track Marketing More Effectively In this third article in the series, we look at how to track marketing and the means of managing progress in an effective way. We have already looked at the importance of measuring KPIs as part of the broader marketing strategy, and...
Marketing KPIs vs Realistic Goals In this article series, we consider effective marketing management and the role of measurement. In the first post, we looked at how many marketing teams still operate without a robust measurement framework in place and the opportunity...
Customer engagement strategies – In our earlier blog, we looked at customer engagement as a concept and discussed its value to the business. As a brief recap, customer engagement is defined as the process of actively building, nurturing and managing customer...
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