7 key principles for a creative strategy
1. The Startup Mindset The realm of startups is synonymous with innovation, agility, and a zest for creative strategy development. At the heart of every budding startup lies a mindset—a unique blend of risk-taking, creative problem-solving, and a relentless drive to...
Alignment driven by strategy software
The demand for strategic agility and organisational alignment has never been more pronounced. Companies today navigate a maze of global competition, technological advancements, shifting customer expectations, and regulatory challenges. The ability to adapt and respond...
Experimentation and business growth
Adapting, innovating, and taking calculated risks in business is increasingly vital for survival and growth. Today’s business landscape is far from static; it pulsates with continuous changes brought about by technological advancements, shifting consumer...
The Eco-Centric Consumer
As world leaders gather in Egypt for COP 27, consumers at home are making strides towards the net-zero economy with their own eco-friendly choices. The rise of the eco-centric consumer is now so powerful that brands are rapidly having to evolve their business models...
Four Hurdles to Strategy Execution
In their book, Blue Ocean Strategy, W.Chan Kim and Renee Mauborgne describe four organisational hurdles to strategy execution. Their description relates to implementing a Blue Ocean Strategy, but truthfully, it applies equally to any strategy. Hurdles to strategy...
