Boost Workplace Morale Being a team leader in any industry requires being attuned to the thoughts and feelings of your staff. Individuals work on their own specific tasks, while everyone, in general, strives towards a common goal. You need to be sure everyone is on...
Track Marketing More Effectively In this third article in the series, we look at how to track marketing and the means of managing progress in an effective way. We have already looked at the importance of measuring KPIs as part of the broader marketing strategy, and...
Marketing KPIs vs Realistic Goals In this article series, we consider effective marketing management and the role of measurement. In the first post, we looked at how many marketing teams still operate without a robust measurement framework in place and the opportunity...
Customer engagement strategies – In our earlier blog, we looked at customer engagement as a concept and discussed its value to the business. As a brief recap, customer engagement is defined as the process of actively building, nurturing and managing customer...
In an earlier ‘deep dive’ blog series, we analysed the role, strategic process and value of effective employee engagement. Now, we turn our focus to customer engagement as the other side of the coin. What exactly is customer engagement? Customer engagement...
Why tools and processes translate to great employee engagement In this final article of our series on employee engagement, we take a look at the role of tools and processes. We have talked about elements such as leadership, communication and measurement of employee...
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies. You can find more information about our privacy policy here: Read More
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.